Your product launched.
Your users left. Now what?

I help early-stage founders unf**k their product after launch.

Not with consultant speak. Not with 47-slide decks.

With brutal honesty, clear priorities, and fixes that actually work.

Your MVP doesn't need more features. It needs someone to tell you what's killing retention and how to fix it this week.

Most people chase launch. I chase what happens after. You built something. It works. Users signed up. But now they're not coming back, they're confused by your interface, and your roadmap looks like a feature graveyard.

I don't do hype. I don't do hand-holding. I do retention, activation, and simplifying roadmaps that look like murder scenes.

I'm not trying to be your guru. I'm your brutally honest co-pilot.

I don't want your money. I want your product to stop confusing people. If your MVP needs a makeover or a mercy kill, I'll tell you. Fast.

"You built a dashboard for power users before you had any users. Your roadmap is a crime scene. Let's fix that."

How I work

Radical transparency Brutal honesty

I'll tell you exactly what's broken, what's working, and what needs to die. No sugar-coating, no corporate speak.

Move fast and break things Speed matters

Quick feedback loops beat perfect plans. I move fast because your users won’t wait around for you to figure it out.

Feature velocity Retention over features

Building more features won't fix a retention problem. Sometimes you need to kill features, not add them.

Why me? The unfiltered truth.

I trade equity for feedback, when I believe

Your cap table is sacred. So is my time. If I see potential, I’m in. If not, I’ll tell you why, fast.

I kill features no one uses, even your favorite

Sentimentality sinks startups. We're cutting the dead weight so the real value can breathe.

I'm not your coach. I'm your product's reality check

You don't need pom-poms. You need someone to point out the cliff edge before you drive off it.

What I don't care about

Your funding round

Your growth metrics, if retention sucks

Your awards or press coverage

I care about whether your users actually get value from what you built.

What I believe

Confusion is churn in disguise

If your user has to think about how to use your product, you've already lost them. Clarity beats cleverness every time.

Your roadmap is probably a crime scene

Most founders build features like they're collecting trading cards. Focus beats features, always.

Retention is a UX problem, not a marketing one

You can't growth hack your way out of a confusing product. Fix the experience, then scale it.

Early feedback beats perfect planning

I'd rather give you 80% right feedback today than 100% perfect feedback next month. Speed compounds.

Sometimes the best advice is kill it

Not every feature deserves to live. Sometimes the most valuable thing I can tell you is what to stop building.

Think your product needs some tough love?

Book a teardown

Your product launched.Your users left. Now what?