Your value prop isn’t a love letter to your ego. It’s a surgical strike on your customer’s biggest pain. Most founders write something closer to a ransom note assembled from LinkedIn buzzwords (“innovative,” “synergistic,” “seamless”) and wonder why prospects bounce.

The MVP Positioning Mad Libs is a fill-in-the-blank worksheet with five battle-tested value prop formulas: the Problem/Solution Punch, the Unique Differentiator Hook, the Benefit-Driven Headline, the Crossing-the-Chasm Template, and the Elevator Pitch Core. Each one comes with the actual template, real blank lines to fill in with your business, a good example, a bad example (with AJ roasting it), and diagnostic questions to force out the specifics you’ve been avoiding.

This is for founders who’ve launched, gotten a few users, and are now watching new visitors stare at the landing page like it’s written in ancient Aramaic. If your messaging is the reason people aren’t converting, not your product, this fixes that.

You’ll also get the 7-point Litmus Test to run your finished value prop through before you ship it anywhere, plus a checklist of every place it needs to show up: hero section, pitch deck, sales calls, email signature, team onboarding.

Fill it in. Run the test. Stop guessing what you sound like to strangers.