You don’t have a product problem. You have an addiction, to saying yes. Every sales call, every competitor screenshot, every “quick idea” from an investor got added to the backlog, and now it’s 300-plus items deep and nobody remembers why half of them exist. That’s not a roadmap. That’s a hoarding problem with a Jira license.

Roadmap Rehab is the recovery program: four steps, no skipping ahead. Step 1 is admitting your roadmap has a problem, a short, honest diagnostic that’ll sting a little. Step 2 is the detox: fast Kill/Freeze/Keep triage on every existing backlog item, using real data instead of gut feel. Step 3 is the rebuild, two proven scoring methods (the three-axis matrix and the five-fate system) so what survives detox gets prioritized on merit, not seniority or noise. Step 4 is relapse prevention: the actual operating rules, review cadence, automatic kill triggers, who owns saying no, that keep the roadmap clean six months from now instead of right back where it started.

This is for founders staring down a backlog they’re embarrassed to open, teams that keep re-litigating the same feature decisions every sprint, and anyone who’s added something to the roadmap this month because a competitor shipped it first. You’ll walk away with a cleaned-out backlog, a repeatable scoring method, and rules that stop the bloat from creeping back.

Stop building what your ego wants. Start building what your business needs.