Sample teardown
Anatomy of a teardown
I don't send you a 50-page PDF you'll never read. I send you a battle plan. Here's exactly what you get.
A real signup screen, marked up
This is what the teardown does to your product
A composite of the signup flows I see most often. Every one of these mistakes is costing someone their first-week users right now.
Set up your workspace to start your free trial.
The specimen: a composite, so nobody has to be embarrassed in public.
What's actually in the report
1. The video walkthrough
I record my screen as I use your product for the first time. You'll see exactly where I get stuck, confused, or annoyed. Painful to watch, but the only way to see reality.
2. The annotated screenshots
I mark up every critical screen with specific fixes. Move this button here. Delete this text. Change this color. No ambiguity.
3. The prioritized roadmap
A doc sorted by impact versus effort. You'll know exactly what to ship next week to stop the bleeding.
Why this beats a traditional consultant
| Traditional consultant | My teardown | |
|---|---|---|
| Kickoff | Discovery calls that last weeks | Async deep dive. I do the work. |
| Deliverable | Vague "strategic alignment" decks | Specific screenshots and actionable UI fixes |
| Pricing | Hourly billing | Flat fee, no surprises |
| Timeline | Results in 3 to 6 months | Results in 7 to 10 days |
Why is this grey? It reads disabled. Users are missing the entire CTA.
^ Make it high-contrast, ink or red. Never grey.
Three separate inputs for a name? Just ask for Full Name. Cuts friction fast.
^ Consolidate to a single input field.
Asking for a credit card before showing any value. This is why 80% drop off here.
^ Move the paywall after the first "aha" moment.