Retention, not acquisition
We need more top-of-funnel no.
Your bucket is leaking.
Pour in more users and it still empties out.
You've been watching signups instead of the exit. Every dollar you spend on ads right now is a dollar poured into a bucket with a hole in the bottom.
What's actually leaking
Three places I find the hole, in order
You're measuring signups, not the first session
MRR ticks up and everyone relaxes. Nobody's watching what happens ten minutes after someone signs up, which is exactly when most of them decide to leave. Wrong dashboard.
The product promised one thing and delivered another
Your landing page sold an outcome. Your app delivers a setup wizard. That gap is where trust dies, and no amount of drip email fixes a broken promise. Fix the promise or fix the product.
Nobody comes back because nothing brought them back
Users forget you exist within a week unless the product gives them a reason to open the tab again. Silence is a churn strategy, even when you didn't mean it to be. This one's usually the biggest lever.
How I find and patch the leak
Map where users actually drop
I pull your real cohort data, not vanity charts, and find the exact day and screen where people stop coming back.
Name the gap between promise and product
I compare what your marketing says against what a new user actually experiences, and mark every place they don't match.
Give you the two fixes that stop the bleeding
Not a forty-item backlog. Two moves, in order, that address the biggest leak first.
Related reading
More on why users leave
Your retention problem isn't retention
You don't have a churn problem. You have a first-session problem wearing a churn costume.
Retention is a UX problem, not a growth hack
No amount of lifecycle email fixes a product people didn't want to open again.
The "No Bullshit" MVP Funnel Autopsy
Find out exactly where signup, onboarding, retention, and conversion are bleeding out.
Stop guessing where the leak is.
A teardown finds the exact screen where users decide to leave, and tells you what to fix first.
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